Hyundai Introduces Ridiculous Looking Car on 'Walking Dead' Season Premiere

Innocean Invites You to Make Your Own Zombie Mobile

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Editor's Pick

During AMC's season premiere of The Walking Dead, Hyundai broadcast this spot featuring a cast of characters who could have easily been mistaken for the latest round of newcomers to the show. Created out of Innocean and directed by Biscuit's Mike Maguire,it starred a group of scruffy renegades and one ruffian leader-type who looked like a cross between Sheriff Rick Grimes and bad seed Merle Dixon (who turned, and then got his head bashed in during the previous season). The crew discusses its options for ammo and protection. One guy manages to get by with a mere stick, while the leader can probably imagine a whole life ahead of him, thanks to his unique set of wheels.

The spot also invites viewers to create their own Zombie Survival Machines via the previously released special app and website Walking Dead Chop Shop.

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About

Credits
Date
Oct 14, 2013
Agency:
Innocean
Client:
Hyundai
Executive Creative Director:
Greg Braun
Creative Director:
Barney Goldberg
Creative Director:
Scott Muckenthaler
Creative Director:
Tom Pettus
Art Director:
Arnie Presiado
Copywriter:
Jeb Quaid
VP/Director of Integrated Prod:
Jamil Bardowell
Executive Producer, Content Production:
Brandon Boerner
Product Specialist:
Lawrence Chow
Director:
Mike Maguire
Production Company:
Biscuit Filmworks
Director of Photography:
Neil Shapiro
Managing Director:
Shawn Lacy
Production Design:
Alexis Ross
Executive Producer:
Colleen O'Donnell
Producer:
Tracy Broaddus
Production Supervisor:
Mitch Livingston
Casting Agent:
Mary Ruth
Editorial Company:
Union Editorial
Editor:
Jim Haygood
VP/Executive Producer:
Megan Dahlman
Producer:
Jonathan Stanford
Music Company:
Human
Online:
Union Editorial
Mix:
Eleven Sound
Telecine:
Company 3
Color Correction:
Dave Hussey

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