Hyundai: The Elantra Driveway Decision Maker

Would an Elantra look good in your driveway?

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To help guide customers through the process of choosing between its Elantra Sedan, GT or Coupe models, Hyundai and agency Innocean USA created a digital experience that lets users "test drive" the three different models in their own neighborhoods virtually.

ItsDriveway Decision Maker app uses Google Maps with Street View. Users select either an Elantra Sedan, Coupe, or GT, type in their address and are then able to drive drive the car down their street, through their town, and attempt to park it in their actual driveway. Users can also try out different exterior color choices and trims to see if the car looks good next to their home.

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About

Credits
Date
Sep 04, 2012
Agency:
Innocean
Client:
Hyundai
ECD:
Greg Braun
CD:
Tom Pettus
CD:
Scott Muckenthaler
Digital Producer:
Melissa Moore
Digital Producer:
Ashley Glib
Art Director:
Vince Murray
Art Director:
Tom Gibson
CW:
Steve O'Brien
CW:
Mike Duckworth
Digital Production Company:
Bossa
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