Creativity

Hyundai Hacks Instagram to Find Out Which SUV Suits You

Social Media Lifestyle Quiz Guides Your Buying Choice

By Alexandra Jardine. Published on Sep 03, 2015

Editor's Pick

Hyundai's latest digital campaign seems designed to appeal to lovers of those social media lifestyle quizzes that ask you to find out which 80s rock star you resemble, which country you should live in and so forth. Only this time, it's to find out which of their SUVs you should choose.

The campaign, by Innocean USA, takes Instagram users through a series of different choices, utilizing the "Tag" feature across 18 separate Instagram accounts with nearly 400 image. Players start at Instagram handle hyundai_quiz_start , then move gradually by answering a lifestyle questions such as their favorite time of day or favorite weekend pastime. At the end of the quiz, users can scroll horizontally to find out more about "their" Hyundai SUV: either the Santa Fe, Santa Fe Sport or the new Tucson. For Instagram refuseniks, there's also a Twitter version.

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About

Credits

Date
Sep 03, 2015
Agency:
Innocean USA
Client:
Hyundai
Executive Creative Director:
Greg Braun
Group Creative Director:
Mehta Mehta
Creative Director:
Bob Rayburn
Associate Creative Director:
Brian Chin
Art Director:
Jackie Barkhurst
Producer:
Jimmy Romero
Digital Strategy Director:
Nguyen Duong
Content Creator:
Alex Frankel
Community Manager:
Shareen Hill
Art Producer:
Chrissy Borgatta-Liuzzi
Art Producer:
Kristen Miller
Copywriter:
Erica Henderson
Group Account Director:
Rick Schmitz
Account Director:
Cassie Reed
Senior Account Executive:
Nadia Saavedra

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