Hyundai: Think About It

Improving on its informative 'Think About It' campaign, automaker Hyundai has created a 3D-enhanced environment

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Improving on its informative 'Think About It' campaign, automaker Hyundai has created a 3D-enhanced environment that befits its brand while putting visitors in the driver's seat at the same time.

Along with the video montages touting its SUV, sedan and other models' electronic stability control, the expandable rollover menu on the site offers several interactive options including direction of its unibody control, peering through its inner space, and most significantly, the 'save the egg' function. Here, visitors can create a vessel all their own to create the cushiest environment to protect an egg from a 30-foot drop. 

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About

Credits
Date
Jan 07, 2008
Client:
Hyundai
Agency:
Goodby Silverstein & Partners
Creative Director:
Jeff Goodby
Creative Director:
Will McGinness
Creative Director:
Mark Wenneker
Creative Director:
Jim Elliott
Art Director:
Mike Coyne
Copywriter:
John Park
Director of Interactive Production:
Mike Geiger
Agency Producer:
Carey Head
Agency Producer:
Syed Naqvi
Web Production:
Perfect Fools
Production Company:
Transistor
Executive Producer:
Damon Meena
Head Of Production:
Andrea Sertz
Producer:
Nicole Salm
Executive Creative Director (Production):
James Price
Art Director (Production):
Aaron Baumle
3D Director:
Marty Geren
Production Coordinator:
Corrine Liebe
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