I Can't Believe It's Not Butter: Chicken Fluffer

Published on Apr 04, 2014

Editor's Pick

Unilver's I Can't Believe It's Not Butter is known for its melodramatic comedic campaigns, but the brand has tapped the Bull-Whitehouse on a quirky new effort that shows off an amazing benefit of the product, beyond taste. A series of deadpan shorts (see others here, and here) star a woman whose quest for fluffier scrambled eggs finds her fluffing her pet hen, employing a chicken masseuse and even putting her chicken through bird pilates. But there really is no need, according to the new campaign, which also features a dedicated site,

While the larger overall idea of the product itself is "believe," the campaign "focuses on the unbelievable fact that I Can't Believe It's Not Butter produces the most wonderful fluffy srambled eggs imaginable --and other slightly less conventional ways are really not going to match the result," explained Bull-Whitehouse founder Matthew Bull.

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Apr 09, 2014
I Can't Believe It's Not Butter
Executive Producer:
Sasha Stollman
Senior Art Director:
Brit Larson
Alex Riezebeek
Art Director:
Corey Gehrig
Production Company:
Steven Diller
Executive Producer:
Jay Shapiro
Andrea Chadimova
Editorial Company:
Cut + Run
Jon Grover
Assistant Editor:
Adam Bazadona
Executive Producer:
Raná Martin
Ashley Thompson
Color Correction:
The Mill
Online Editor:
Joseph Grosso
Sound Mixer:
Joe O'Connell

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