A Chicken Fluffer is Not the Best Way to Fluffier Eggs

The Bull-White House's New Campaign for I Can't Believe It's Not Butter Recasts Product In Hilarious New Light

Published on

Editor's Pick

Unilver's I Can't Believe It's Not Butter is known for its melodramatic comedic campaigns, but the brand has tapped The Bull-White House on a quirky new effort that shows off an amazing benefit of the product, beyond taste. A series of deadpan shorts (see others here, and here) star a woman whose quest for fluffier scrambled eggs finds her fluffing her pet hen, employing a chicken masseuse and even putting her chicken through bird pilates. But there really is no need, according to the new campaign, which also features a dedicated site, Getfluffiereggs.com.

While the larger overall idea of the product itself is "believe," the campaign "focuses on the unbelievable fact that I Can't Believe It's Not Butter produces the most wonderful fluffy srambled eggs imaginable --and other slightly less conventional ways are really not going to match the result," explained The Bull-White House founder Matthew Bull.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 09, 2014
The Bull-White House New York
I Can't Believe It's Not Butter
Executive Producer:
Sasha Stollman
Senior Art Director:
Brit Larson
Alex Riezebeek
Art Director:
Corey Gehrig
Production Company:
Steven Diller
Executive Producer:
Jay Shapiro
Andrea Chadimova
Editorial Company:
Cut + Run
Jon Grover
Assistant Editor:
Adam Bazadona
Executive Producer:
Raná Martin
Ashley Thompson
Color Correction:
The Mill
Online Editor:
Joseph Grosso
Sound Mixer:
Joe O'Connell
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age