Creativity

IBM: Binoculars

In IBM's latest campaign business types consider solutions that are too good to be true. Here, a manager sees the future, he just doesn't know how to get there.

Published on Nov 01, 2002

Editor's Pick

In IBM's latest campaign business types consider solutions that are too good to be true. Here, a manager sees the future, he just doesn't know how to get there.

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About

Credits

Date
Nov 01, 2002
Agency:
Ogilvy & Mather New York
Creative Director:
Tom Bagot
Music:
Brian Banks
Agency Producer:
Lee Weiss
Copywriter:
Lisa Topol
Copywriter:
Maggie Powers
Editor:
Dave Bradley
Editor:
Adam Liebowitz
Art Director:
Mitch Ratchik
Art Director:
John LaMacchia
Art Director:
Jeff Compton
Art Director:
Jeff Curry
Creative Director:
Chris Wall
Director:
Joe Pytka
Editorial Company:
Go Robot!
Production Company:
Pytka
Client:
IBM

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