IBM: Binoculars

In IBM's latest campaign business types consider solutions that are too good to be true. Here, a manager sees the future, he just doesn't know how to get there.

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In IBM's latest campaign business types consider solutions that are too good to be true. Here, a manager sees the future, he just doesn't know how to get there.
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About

Credits
Date
Nov 01, 2002
Agency:
Ogilvy & Mather New York
Creative Director:
Tom Bagot
Music:
Brian Banks
Agency Producer:
Lee Weiss
Copywriter:
Lisa Topol
Copywriter:
Maggie Powers
Editor:
Dave Bradley
Editor:
Adam Liebowitz
Art Director:
Mitch Ratchik
Art Director:
John LaMacchia
Art Director:
Jeff Compton
Art Director:
Jeff Curry
Creative Director:
Chris Wall
Director:
Joe Pytka
Editorial Company:
Go Robot!
Production Company:
Pytka
Client:
IBM
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