This Moving Film About a Blind Runner Is Actually an Ad for IBM

Spot by The Barbarian Group Highlights Simon Wheatcroft's Reliance on RunKeeper

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It's not always easy to make a film about data that has an emotional connection, but IBM has managed it in this docu-style spot for its IBM Cloud Services, showing how it powers apps like RunKeeper. In the film, by The Barbarian Group, we're introduced to Simon Wheatcroft, a blind runner who relies on RunKeeper to help him run some pretty extreme cross-country routes. The film, directed by Tucker Walsh at M ss ng P eces, captures the enormity of what he's doing, and reminds us that IBM Cloud processes the data behind RunKeeper.

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About

Credits
Date
Nov 11, 2015
Agency:
The Barbarian Group
Client:
IBM
Creative Director:
Adam Lau
Creative Director:
Eric Burnett
Art Director:
Andrew Peet
Copywriter:
Morgan Perrine
Broadcast Producer:
Damon Webster
Broadcast Producer:
Sherri Hollander
Digital Producer:
Steven Kreuch
Business Director:
Roger Ramirez
Account Executive:
Sophie Shrem
Production Company:
m ss ng p eces
Director:
Tucker Walsh
Executive Producer, Founder:
Ari Kuschnir
Executive Producer/Partner:
Kate Oppenheim
Executive Producer/Partner:
Brian Latt
Head of Production:
Dave Saltzman
Producer:
Stine Moisen
DOP:
Tim Sessler
Production Supervisor:
Naomi Wells
Post Production Supervisor:
Cynthia Angel
Editorial:
Beast TV
Editor:
Jai Shukla
Post Producer:
Colleen Valentino
Assistant Editor:
Sarah Germano
Flame Artist:
Scott Bravo
Composer:
Andy Huckvale
Sound Design:
Q Department
Color:
The Mill
Colorist:
Fergus McCall

See more credits

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