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IBM: Minds of Modern Mathematics iPad App

Math-o-philes, here's a treat!

Editor's Pick

In conjunction with Euro RSCG 4D, IBM recently released this app blowing out Ray and Charles Eames' classic Men of Modern Mathematics timeline into an iPad app.

IBM's first math-themed tie-up with the famous designers happened in 1961, when the duo created Mathematica, a math-themed interactive exhibition showing the impact of math on the world, as part of the launch of the science wing of the California Museum of Science and Industry in Los Angeles. Five years later, IBM published Men of Modern Mathematics, a 2'x12'timeline of the items featured in the exhibit's 50-foot history wall that illustrated math development over 1,000 years.

Now, in honor of Ray Eames' centennial celebration, the new Minds of Modern Mathematics app recreates the history wall digitally, and then some. It features retouched images from the original timeline, a comprehensive overview of mathematical developments featuring biographies of famous mathematicians and the impact of their math milestones on the world, even the "IBM Mathematics Peep Show," animated videos that help to explain various mathematical concepts.

The app can be downloaded for free on iTunes. More info can be found on the Minds of Math website.

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About

Credits
Date
Apr 11, 2012
Agency:
Euro RSCG 4D
Client:
IBM
Category
Latest Creativity News on Ad Age

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