Creativity

IBM Uses Animated Puppetery to Explain Nanomedicine Concepts

Explains MRSA Drug Breakthrough In Film From 'World's Smallest Movie' Team

Published on Dec 16, 2013

Editor's Pick

IBM has once again collaborated with director Nico Casavecchia, Ogilvy NY and production company1st Avenue Machine on another worthy and intricate piece of film making, following their work on previous project The World's Smallest Movie. This time, it's using animation and puppetry to explain antibiotic resisant superbug MRSA and how it can be attacked by its new technology. The company has developed new polymers to fight the antibiotics-resistant superbug, and these are depicted as "ninjas" in the film, locked in an epic battle with the superbug.

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About

Credits

Date
Dec 16, 2013
Agency:
Ogilvy New York
Client:
IBM
Director:
Nico Casavecchia
Animation Company:
1st Ave Machine
Prod. Co.:
1st Ave Machine
Chief Creative Officer:
Steve Simpson
Executive Creative Director:
Susan Westre
Group Creative Director:
Mike Hahn
Group Creative Director:
Ryan Blank
Creative Director:
Niels West
Copywriter:
Lauren Costa
Art Director:
Ramona Todoca
Executive Producer:
Lee Weiss
Partner/Producer:
Alice Zuluaga
Assistant Producer:
Jess Latour
Executive Music Producer:
Karl Westman
Digital Strategist:
Sissi Nie

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