Creativity

IBM Makes A Movie Using Atoms, Lands at #4 in Our Best of Film

Scientists used 250 stop motion frames to create film

Published on May 01, 2013

Editor's Pick

IBM has set a Guinness World Record for the world's smallest movie, with a film created using atoms (the smallest object known for engineering data storage). In a project created to "explore the limits of film-making", as well as to demonstrate IBM's data storage technology, the IBM technologists shrunk the screen down to the atomic level to create "The World's Smallest Movie: A Boy and His Atom."

The movie is comprised of almost 250 stop-motion frames that were combined into an animated film. Filming required thousands of precisely placed atoms to act as actors, props, and scenes as well as a two-ton microscope that operates at -268 degrees Celsius. You can see more about how it was made here. Agency Ogilvy & Mather North America worked on the project.

As part of the project, IBM also created Star Trek- inspired images made out of atoms, which will launch exclusively on its Star Trek Into Darkness mobile app.

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About

Credits

Date
May 01, 2013
Agency:
Ogilvy & Mather
Chief Creative Officer:
Steve Simpson
Client:
IBM
Executive Creative Director:
Susan Westre
GCD/Art Director:
Mike Hahn
GCD/Copywriter:
Ryan Blank
Associate Creative Director:
Niels West
Associate Creative Director:
Ricardo Leme Lopes
Copywriter:
Niels West
Copywriter:
Lauren Costa
Art Director:
Ramona Todoca
Art Director:
Ricardo Leme Lopes
Executive Producer:
Lee Weiss
Partner/Producer:
Alicia Zuluaga
Agency Digital Producer:
Julie Teicher
Senior Partner/Group Planning Director:
Magnus Blair
Senior Director, Digital Strategy:
Priya Varadachary
Digital Strategist:
Sissi Nie
Social Media:
Geoffrey Colon
Social Media:
Stuart Tracte
Media Supervisor:
Nitin Sinha
Media Planner:
Katherine Moore
IBM Scientist/Animator:
Andreas Heinrich
IBM Scientist/Animator:
Christopher Lutz
IBM Scientist/Animator:
Ileana Rau
IBM Scientist/Animator:
Susanne Bowman
Production Company:
1st Ave Machine
Director:
Nico Casavecchia
Executive Producer:
Sam Penfield
Line Producer:
Leanne Amos
Post Producer:
Michelle Seidenfrau
Lead 3D:
Beau Burrows
Animation:
Punga
Editor:
Peter Mostert
Editorial Company:
Hooligan
Editorial Producer:
Lauren Basile
Programmer:
Andrew Garrahan
VFX Supervisor:
Greg Anderson

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