Creativity

IceGel: The Smallest Art Gallery

Nail art gets its own gallery.

Published on Feb 29, 2012

Editor's Pick

Korean nail varnish brand IceGel commissioned an artist to create a range of modern art on crystal nails, and displayed them in tiny frames in a mini-gallery near nail salons, in a campaign created by Grey Hong Kong. Visitors could scan a QR code at the gallery to go to IceGel's website; the site had 24,000 visitors as a result.

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Credits

Date
Feb 29, 2012
Agency:
Grey Hong Kong
Client:
IceGel
ECD/Production:
Keith Ho
Creative Director:
Keith Ho
Creative Director:
Nicholas Hong
Creative Director:
Davey Lui
Creative Director:
Henry Yim
Copywriter:
Henry Yim
Copywriter:
Kristie Chen
Art Director:
Keith Ho
Art Director:
Nicholas Hong
Art Director:
Davey Lui
Art Director:
Jeff Lai
Art Director:
Hui KaKit
Illustrator:
Leon Lai
Illustrator:
Sam Lo

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