IceGel: The Smallest Art Gallery

Nail art gets its own gallery.

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Korean nail varnish brand IceGel commissioned an artist to create a range of modern art on crystal nails, and displayed them in tiny frames in a mini-gallery near nail salons, in a campaign created by Grey Hong Kong. Visitors could scan a QR code at the gallery to go to IceGel's website; the site had 24,000 visitors as a result.

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About

Credits
Date
Feb 29, 2012
Agency:
Grey Hong Kong
Client:
IceGel
ECD:
Keith Ho
CD:
Keith Ho
CD:
Nicholas Hong
CD:
Davey Lui
CD:
Henry Yim
CW:
Henry Yim
CW:
Kristie Chen
AD:
Keith Ho
AD:
Nicholas Hong
AD:
Davey Lui
AD:
Jeff Lai
AD:
Hui KaKit
Illustrator:
Leon Lai
Illustrator:
Sam Lo
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