IceGel: The Smallest Art Gallery

Nail art gets its own gallery.

Published on Feb 29, 2012

Editor's Pick

Korean nail varnish brand IceGel commissioned an artist to create a range of modern art on crystal nails, and displayed them in tiny frames in a mini-gallery near nail salons, in a campaign created by Grey Hong Kong. Visitors could scan a QR code at the gallery to go to IceGel's website; the site had 24,000 visitors as a result.

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