Icelandic Highway Turns Into A Pink Ribbon For Cancer Awareness

Drivers Can't Fail To Be Aware Of Stunt For Icelandic Cancer Society

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Editor's Pick
The Icelandic Cancer Society turned a highway's looped intersection into a pink ribbon for cancer awareness. Agency Brandenburg painted the highway, in the middle of Reykjavik, bright pink promoting October as cancer awareness month. So far the painted road has survived both rain and snow.
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About

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Date
Oct 14, 2013
Agency:
Brandenburg
Client:
Icelandic Cancer Society
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