The design firm crowdsources innovation for the greater good.

Published on Aug 03, 2010

Editor's Pick

Design firm IDEO just launched the OpenIDEO platform to unite creative thinkers in achieving ideas for the public's greater good. The site lays out various challenges—including a Jamie Oliver-led initiative to encourage children to make and eat healthy foods and another seeking to bringing affordable learning tools to kids in developing countries. Creative minds spanning the gamut are invited to contribute their input to the social innovation project, and also post their own social innovation ideas that need further development.

According to IDEO CEO Tim Brown on the company's Design Thinking blog, "The idea of crowdsourcing innovation is, in my view, still a big experiment. Conventionally the question has been whether the crowd can outperform the internal team. Our view is that small teams are good for some things and the broader community is good for others. The goal of OpenIDEO is to find out whether it is possible to orchestrate a collaboration between the two to achieve better results."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Aug 03, 2010
Design Firm:

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.