Creativity

IDS International/Borjomi Mineral Water: The World's Deepest Website

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Published on May 08, 2012

Editor's Pick

To promote Borjomi Mineral Water, Ogilvy Ukraine created The World's Deepest Website. Highlighting the fact that the water is derived from an 8,000m deep volcanic spring in Georgia, the site lets consumers scroll down 8km to the 'bottom'. If they are determined enough to get down there, they can leave their signature.

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Credits

Date
May 08, 2012
Agency:
Ogilvy - Ukraine
Client:
IDS International/Borjomi Mineral Water
Creative Director:
Will Rust
Creative Director:
Alexandra Doroguntsova
Art Director:
Dima Lebedev
Art Director:
Taras Dzendrovskii
Copywriter:
Evgeniya Dzyubenko
Producer:
Irina Pigal
Producer:
Victor Firsanov
Production House:
FIX Digital
Production House:
Positive Pictures
Production House:
Umbrella (Case Film)

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