Creativity

If Insurance: Bad Luck-O-Meter

Recognizing that bad luck happens to the best of us, the Swedish insurance company If has created the Bad Luck-O-Meter, an online test designed by Stockholm-based agency Forsman & Bodenfors to educate consumers about proper safety awareness. The

Published on Mar 09, 2006

Editor's Pick

Recognizing that bad luck happens to the best of us, the Swedish insurance company If has created the Bad Luck-O-Meter, an online test designed by Stockholm-based agency Forsman & Bodenfors to educate consumers about proper safety awareness. The test takes about 10 minutes to complete and is highly interactive, using colorful graphics and nifty animations to quiz users on the best places to put fire alarms in your house, which insects are the biggest pests, the proper way to install child car seats and more. Those who complete the test are rewarded with a neat chart of their results, as well as information about If's various services for combating bad luck.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 09, 2006
Production Company:
B-Reel
Client:
If Insurance
Interactive Creative Director:
Jonas Sj
Interactive Creative Director:
Martin Cedergren
Copywriter:
Oskar Askel
Agency:
Forsman & Bodenfors Stockholm

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.