Creativity

If Insurance: Magic Claims Handling 3

Making everything be all right.

Published on Oct 04, 2011

Editor's Pick

Forsman & Bodenfors releases the latest in the "Magic Claims Handling" spots for Sweden's If insurance. This time, the shot opens on a car submerged in a pool and a woman struggling to get out. But as soon as If Insurance works its magic (with some help from a jazzy ballad crooner) the problem is all solved.

The first spot in the series dealt with a toy shop fire -- a behind the scenes video showed how the usage of moving set parts helped create the magic. The second spot, a domestic robbery that is cleaned up before the homeowners' eyes, was made using motion control, stitching together disparate sequences.

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About

Credits

Date
Oct 04, 2011
Agency:
Forsman & Bodenfors
Client:
If Insurance
Director:
Adam Berg

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