Creativity

An Inspiring PSA Encourages Young Girls to Believe They Can Run for Office

Amy Poehler's 'Smart Girls' Group Backs Campaign

By Alexandra Jardine. Published on Sep 20, 2016

Editor's Pick

A new PSA from Ignite, a non-partisan organization that encourages women's political ambition, helps young women to believe they can run for elected office with a little girl making a speech in front of the U.S. flag. Amy Poehler's "Smart Girls," an orgnanization dedicated to helping foster a more positive internet community for girls, also helped produce the campaign.

Directed by Meena Singh for creative agency Pereira & O'Dell, the spot starts off with the girl stating: "I want to be President...but when I'm 13, I won't any more." She goes on to list the reasons why: She'll be accused of being bossy, told to be a good girl, and will never be told that she belongs in elected office. It ends with a reminder that while women make up 51% of the population, they only hold 22% of elected offices, and encourages viewers to help girls declare their ambition.

Ignite is asking people to go to its website and for 140,000 people (the number of women needed in elected office at all levels to reach political parity) to take this pledge: "I intend to run for office or encourage another young woman to run."

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About

Credits

Date
Sep 20, 2016
Agency:
Pereira & O'Dell
Chief Creative Officer:
PJ Pereira
Client:
Ignite
Co-Executive Creative Director:
Robert Lambrechts
Co-Executive Creative Director:
Jason Apaliski
Associate Creative Director/Copywriter:
Katie Brinkworth
Associate Creative Director (Art Director):
Brett Beaty
VP Production:
Jeff Ferro
Agency Integrated Producer:
Elisa Moore
Editor:
Marco Svizzero
Account Director:
Mona Gonzalez
Senior Project Manager:
Lindsey Anderson
Director of Business Affairs:
Russ Nadler
Creative:
Elaine Cox
Creative:
Leila Moussaoui
Creative:
Sara Uhelski
Production Company:
Legendary
Director:
Meena Singh
VFX:
Ntropic
Sound:
Beacon Street Studios

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