This Workbook Empowers Girls on the Sly by Letting Them Copy Inspirational Women's Quotes

Campaign by Pereira & O'Dell Aims to Help Young Women Believe in Themselves

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Women's political organization Ignite has created a handwriting workbook for young girls that lets them practice their letters by writing out inspirational quotes from female leaders.

Pereira and O'Dell worked on the Writing Our Rights campaign, which aims for girls to copy out the words of women including Hillary Clinton, Condoleeza Rice, Nancy Pelosi and Susan B. Anthony, the idea being to help them believe they can be powerful as well as working on their handwriting skills. The pages can also be turned into posters, and there's a page at the end for girls to write about their own amibitions.

"We believe that the introduction to leadership at a young age is as fundamental as learning to write," said Anne Moses, founder and president of Ignite in a statement. "We hope that these words from 10 of the most iconic female public figures in American history will teach girls that they are powerful and capable of becoming political leaders too."

You can download a printed version of the book by donating $50 or more to Ignite, or download a free PDF from the website.

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About

Credits
Date
Apr 21, 2017
Agency:
Pereira & O'Dell
Chief Creative Officer:
PJ Pereira
Client:
Ignite
Executive Creative Director:
Rob Lambrechts
Executive Creative Director:
Jason Apaliski
Creative Director:
Estefanio Holtz
Copywriter:
Andre Bittar
Illustrator:
Rafaela Teixeira
Illustrator:
Bruno Menon
Copywriter:
Tracy Silagi
Designer:
Carolina Penner
Senior Social Creative:
Oscar Nilsson
Group Account Director:
Ashley Brown
Account Supervisor:
Jessica Zou
Executive Interactive Producer:
Erin Davis
Senior Content Producer:
Angela Zappella
Senior Print Producer:
Owen Bly
Director of Business Affairs:
Russ Nadler
Associate Director of Creative Services:
Jennifer Carrillo
Director of Communications:
Molly Parsley
Production Company:
Ntropic
Director:
Tali Oliver
Director Of Photography:
Cliff Traiman
Director Of Photography:
Ed Ng
Line Producer:
Mark Dwyer
Production Designer:
Doug Freeman
Talent:
Yazmin Gonzalez
Editorial Company:
Ntropic
Executive Creative Director:
Nathan Robinson
Founder:
Nathan Robinson
Creative Director:
Tali Oliver
Designer:
KK Lin
2D Animator:
KK Lin
CG Artist:
Aaron Townsend
VFX Artist:
Ethan Chang
Color Artist:
Kristy Navarro
Editor:
Sharif Nakleh
Editor:
Jack Bibbo
Editor:
Regina Rivard
Assistant:
Yvonne Pon
Assistant:
Gillen Burch
Senior Producer:
Emily Avoujageli
Executive Producer:
Michael Bennett
Music:
West One Music Group USA (ASCAP)
Composer:
Jonathan Buchanan
Composer:
Christopher Deighton
Contact/Music Supervisor:
Ian Ross
Audio:
One Union
Voice Over Talent:
Sophie Blackburn
Senior Engineer:
Matthew Zipkin
Producer:
Lauren Mask
Prepress:
XYZ
Color:
XYZ
Retouching:
XYZ
Printer:
Calitho

See more credits

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