Creativity

Pilots are Pancake Obsessed in Droga5's First Work for IHOP

Tom Kuntz-Directed Spot for the Restaurant Chain Promotes All-You-Can-Eat Deal

By Alexandra Jardine. Published on Jan 02, 2018

Editor's Pick

Forget those New Year's diets. IHOP introduced a $3.99 all-you-can-eat pancake deal this week and with it, a funny new ad campaign from Droga5.

The TV spot is the first work from the agency for the restaurant chain. Directed by MJZ's Tom Kuntz, it features two pilots running through their preflight check in the cockpit of a plane. Rather than hearing the expected technical aeroplane jargon, the pilots replace all their keywords with "pancakes" -- and finally we seem them re-routing the plane and all the passengers to IHOP for All You Can Eat Pancakes.

The ad, together with radio spots, is part of a wider integrated campaign Droga5 will be rolling out in this year, including print, radio and social. The All You Can Eat pancakes deal will run through Feb. 11 in participating IHOP locations.

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Credits

Date
Jan 02, 2018
Agency:
Droga5
Client:
IHOP
Chairperson:
David Droga
Chief Creative Officer:
Ted Royer
Chief Design Officer:
Jason Severs
Executive Creative Director:
Scott Bell
Art Director:
Todd Rone Parker
Copy:
Dan Kelly
Art Director:
Katie Willis
Copywriter:
Ryan Snyder
Associate Design Director:
Nate Moore
Chief Creative Officer:
Sally-Ann Dale
Co-Director of Film Production:
Jesse Brihn
Co-Director of Film Production:
Bryan Litman
Executive Producer:
Amanda Revere
Experiential Executive Producer:
Ryan McGrath
Producer:
Forrest Holt
Music Supervisor:
Mike Ladman
Director of Business Affairs:
Jocelyn Howard
Business Affairs Manager:
Abigail Press
Global Chief Strategy Officer:
Jonny Bauer
Group Strategy Director:
Katy Alonzo
Strategy Director:
Kristen Mooney
Senior Strategist:
Sarah Garman
Strategist:
Alex Cohen
Group Communications Strategist:
Amy Rappo
Communications Strategist:
Parks Middleton
Data Strategist:
Ryan Miller
Group Account Director:
Alex Woods
Account Director:
Lauren Tomlinson
Account Supervisor:
Doug Keith
Associate Account Manager:
Janelle Whitehurst
Group Project Manager:
Bill Wilson
Chief Marketing Officer:
Brad Haley
Execcutive Director of Consumer Marketing:
Michael McCarthy
Marketing Analyst:
Amanda Tostado
Production Company:
MJZ
Director:
Tom Kuntz
Director of Photography:
Chris Soos
Executive Producer:
Eriks Krumins
Producer:
Emily Skinner
Editorial:
Mackcut
Editor:
Erik Laroi
Assistant Editor:
Danielle Minch
Executive Producer:
Gina Pagano
Producer:
Margarita Mutuc
Visual Effects:
Method Studios
Flame Artist:
Mario Caserta
Creative Director:
Randie Swanberg
Senior Visual Effects Producer:
Graham Dunglinson
Color:
Company 3
Colorist:
Stefan Sonnenfeld
Executive Producer:
Ashley McKim
Senior Producer:
Katie Andrews
Sound Design:
Stimmung
Executive Producer:
Kristina Iwankiw
Sound Designer:
Nicholas Tuttle
Sound/Mix:
Heard City
Sound Mixer:
Jodie Levine
Executive Producer:
Sasha Awn
Producer:
Andi Lewis

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