Creativity

IHOP Reminds Diners Its Omelettes Come With Pancakes

Comedic Spot From Droga5 Shows You Don't Have to Choose

By Jessica Wohl. Published on Feb 12, 2018

Editor's Pick

Anyone who's eaten at IHOP, and even those who haven't, know it's known for pancakes. The restaurant's name, after all, is an acronym for its original name, International House of Pancakes.

Now, after an all-you-can-eat pancake push that ended Sunday, its moving some of the focus from pancakes to omelettes.

In the DineEquity chain's latest work from Droga5 a man and his horse come to a literal fork in the road. The wanderer contemplates which way to go to satisfy his hunger, flip flopping between pancakes and omelettes. The answer becomes clear thanks to a gentleman off to the side, who suggests going to IHOP. After all, IHOP's many omelettes come with pancakes on the side, leaving him no need to choose between savory and sweet. And, lucky for the hungry horseman, there's an IHOP right there.

The "Wanderer" push is the family dining chain's second campaign from Droga5, which IHOP announced as its new creative agency of record in November. Droga5's first work on IHOP promoted the Jan. 2-Feb. 11 $3.99 all-you-can-eat pancake deal with a spot showing airline pilots replacing much of their usual preflight chatter with the word "pancakes."

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Credits

Date
Feb 12, 2018
Chairperson:
David Droga
Client:
IHOP
Agency:
Droga5 New York
Executive Creative Director:
Scott Bell
Creative Director:
Todd Rone Parker
Creative Director:
Daniel Kelly
Senior Copywriter:
Richard Langhorne
Senior Art Director:
Zack Madrigal
Junior Copywriter:
Scott Minniear
Junior Art Director:
Jackie Moran
Associate Design Director:
Nate Moore
Designer:
Albie Eloy
Executive Producer:
Amanda Revere
Producer:
Forrest Holt
Director of Business Affairs:
Jocelyn Howard
Business Affairs Manager:
Abigail Press
Global Chief Strategy Officer:
Jonny Bauer
Group Strategy Director:
Katy Alonzo
Strategy Director:
Kristen Mooney
Strategist:
Alex Cohen
Communications Strategy Director:
Elizabeth Hartley
Communications Strategist:
Parks Middleton
Data Strategist:
Ryan Miller
Group Account Director:
Alex Woods
Account Director:
Lauren Tomlinson
Account Supervisor:
Doug Keith
Account Manager:
Giovanna Saffos
Associate Account Manager:
Janelle Whitehurst
Group Project Manager:
Bill Wilson
Chief Marketing Officer:
Brad Haley
Execcutive Director of Consumer Marketing:
Michael McCarthy
Marketing Analyst:
Amanda Tostado
Production Company:
World War 7
Director:
David Shafei
Director of Photography:
Steve Yedlin
Executive Producer:
Josh Ferrazzano
Producer:
Michael Mitchell
Editorial:
Mackcut
Editor:
Erik Laroi
Assistant Editor:
Danielle Minch
Executive Producer:
Gina Pagano
Producer:
Margarita Mutuci
Color:
Company 3
Colorist:
Tom Poole
Executive Producer:
Ashley McKim
Visual Effects:
Method
Flame Artist:
Mario Caserta
Senior Visual Effects Producer:
Graham Dunglinson
Music:
APM
Sound Mix:
Heard City
Sound Mixer:
Elizabeth McClanahan
Executive Producer:
Sasha Awn
Producer:
Andi Lewis
Sound Design:
Mackcut
Sound Designer:
Sam Shaffer

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