Creativity

Ikea: 365

So much stuff, so many spots!

Published on Apr 12, 2011

Editor's Pick

One commercial can't come close to describing the oodles of goodies you'd find at your local Ikea, so Dutch agency Lemz decided to take a full year to showcase the furniture giant's wares in 365. The campaign, features a new spot everyday online and for broadcast, each one promoting different goods in the store. The effort is still running and you can check out the films that have launched so far here.

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About

Credits

Date
Apr 12, 2011
Agency:
Lemz
Client:
Ikea
Creative Director:
Remco Marinus
Copywriter:
Robin Stam
Copywriter:
Monique Gerritsen
Art Director:
Luiz Risi
Art Director:
Daniel te Lindert
Art Director:
Wendy Deun
Art Director:
Sanne Leendertse
Art Director:
Marloes Scheffers
Art Director:
Cynthia Tiebosch
Strategic Planner:
Joost van de Loo
Production Company:
Cake
Director:
Albert-Jan van Rees
Director:
Paul Ruven

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