Creativity

Ikea: A World Without Textiles

Everything is a little harder.

Published on Jul 13, 2012

Editor's Pick

The first work for brand IKEA out of McCann New York is a little bit hard to watch. A 2-minute film, directed by Paranoid's Olivier Babinet, imagines a world without all that is soft and fluffy. Where pillows are tree trunks, and underwear is made out of aluminium foil. But a little bit of softness out of IKEA might be able to change all that. The web film is the introduction for IKEA's catalog for the year, which has "textiles" as a theme.

Set to some pretty nice music, a track called "Everything I Own" by Maplewood, the web film gives a sneak peek at what we can expect out of the (Swedish) creative leadership at the agency, which was named AOR for the IKEA catalog last August, and in November, was also tasked with overhauling the retailer's website.

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About

Credits

Date
Jul 13, 2012
Agency:
McCann New York
Chairman:
Linus Karlsson
Client:
Ikea
Vice Chairman:
Andreas Dahlqvist
Associate Creative Director:
Koen Malfait
Associate Creative Director:
Zack McDonald
Junior Art Director:
Sheila Johansson
Junior Art Director:
Zorica Radovic
Chief Production Officer:
Brian DiLorenzo
Producer:
Luca Mazzarini
Producer:
Minnie Tran
Music Producer:
Michael Ladman
Executive Project Leader:
Rich Whalen
Project Leader:
Isabelle Brummer Lewenhaupt
Production Company:
Paranoid US
Director:
Olivier Babinet
DP:
Yves Cape
Executive Producer:
Jamie Miller
Executive Producer:
Claude Letessier
Producer:
Pat Harris
Production Designer:
Robert Dabrowski
Costume Designer:
Fred Cambier
Editorial:
Final Cut
Editor:
Arianna Tomasettig
Colorist:
Pearly Leung
Mixer:
Marc Healy
Producer:
Olivia Chiu

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