Sunshine Is the Vital Ingredient in These Clever Ikea Posters

Posters Use Shadows to Promote Outdoor Range

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This outdoor campaign from Ikea Australia uses nothing but silhouettes to convey how people can get the most out of their outside spaces -- whether it's having a barbecue, playing games or chatting with a drink. Created by Sydney agency The Monkeys to promote Ikea's 2015 Outdoor Range, the idea was inspired by the fact that Australian outdoor spaces are not all stereotypical grass backyards; rather people might have a small terrace courtyard, a balcony or even a shared concrete rooftop. The tagline is "Add Sunshine."

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Dec 11, 2014
The Monkeys
Executive Creative Director:
Justin Drape
Creative Lead:
Paul Bruce
Art Director:
Barb Humphries
Senior Planner:
Michael Hogg
Art Buyer/Producer:
Alison Dunlop
Head of Print Production:
Tom Harrison
Print Producer:
Chris Benson
Designer/Finished Artist:
Anthea Wright
Executive Digital Producer:
Lauren Glynn
Flash Designer:
Han Lee
Senior Digital Designer:
Eva Godeny
Senior Digital Designer:
Tim Grout
Senior Content Director:
Naomi Iland
Content Manager:
Liza Schulberg
Media Agency:
PR Agency:
Nick Bowers
Photographic Production:
The Kitchen
Cream Studios
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