Creativity

Ikea Builds a Giant Falcon Out of Allen Keys to Mark Store Opening

Retailer Teamed Up With Local Sculptor Jason Heppenstall,

By Alexandra Jardine. Published on Sep 22, 2017

Editor's Pick

It's always big news for a neighborhood when a new Ikea opens, and the retailer itself has always been good at marketing these openings -- for example, getting the public involved with creating the store or opening a virtual store for locals.

Its latest opening, in Sheffield, England, includes an artistic endeavour with a local sculptor. Jason Heppenstall, who's known for crafting animal sculptures from reclaimed materials, has built a giant statue of a peregrine falcon out of allen keys.

Allen the Peregrine is named after the allen key, a tool integral to buliding Ikea furniture but that also has an important resonance in a city famous for its steel industry. The peregrine falcon is the symbol of the Yorkshire town.

The statue will be on display in Sheaf Square near the city's train station until Sept. 28, as part of a series of free events and installations taking place in Sheffield called the "Wonderful Everyday Tour." Ikea's U.K. agency Mother London is behind the campaign.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 22, 2017
Agency:
Mother London
Client:
IKEA

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.