It's always big news for a neighborhood when a new Ikea opens, and the retailer itself has always been good at marketing these openings -- for example, getting the public involved with creating the store or opening a virtual store for locals.
Its latest opening, in Sheffield, England, includes an artistic endeavour with a local sculptor. Jason Heppenstall, who's known for crafting animal sculptures from reclaimed materials, has built a giant statue of a peregrine falcon out of allen keys.
Allen the Peregrine is named after the allen key, a tool integral to buliding Ikea furniture but that also has an important resonance in a city famous for its steel industry. The peregrine falcon is the symbol of the Yorkshire town.
The statue will be on display in Sheaf Square near the city's train station until Sept. 28, as part of a series of free events and installations taking place in Sheffield called the "Wonderful Everyday Tour." Ikea's U.K. agency Mother London is behind the campaign.