Creativity

A Family of Dancing Aprons Stars in Ikea's Latest Australian Spot

More Cute Puppetry From Blinkink and The Monkeys

By Alexandra Jardine. Published on May 11, 2017

Editor's Pick

Ikea Australia delighted us back in March with its spot featuring a couple of adorable sheepskin rugs living as man and wife, with a puppy step-stool.

Now it adds another commercial to the feelgood campaign, this time featuring a family of dancing aprons. Parent and child versions of "Gudlok" aprons, from Ikea, prepare a meal in their Ikea kitchen, dancing around joyously as they demonstrate such items as storage jars, pots and pans and plates.

Like the sheepskin spot, the new ad is by The Monkeys, Sydney and was directed by Blinkink puppeteers Jonny and Will. It continues the brand's "Best Day Is Every Day" campaign that encourages consumers to see the joy in what's right in front of them.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 11, 2017
Agency:
The Monkeys
Client:
IKEA Australia
Executive Creative Director:
Scott Nowell
Senior Creative:
Barb Humphries
Senior Creative:
Tim Pashen
Senior Creative:
James Harvey
Creative Team:
Katyana O'Neill
Creative Team:
Renee Bryant
Group Content Director:
Humphrey Taylor
Senior Content Director:
Kelly Howard
Senior Content Manager:
Lauren Shelley
Planning Director:
Michael Hogg
Planner:
Charlotte Marshall
Head of TV:
Thea Carone
Senior Producer:
Penny Brown
Voice Over:
Lena Endre
Media Agency:
Match
Production Company:
Blinkink
Production Company:
Finch
Director:
Jonny & Will
Executive Producer:
Bart Yates
Executive Producer:
Corey Esse
Producer:
Kev Harwood
Line Producer:
Marge McInnes
Production Manager:
Daisy Bray
Storyboard Artist:
Jamie Coe
Model Maker:
Alexander Berchert
Puppeteer:
Alexander Berchert
Set Design:
Arthur De Borman
Layout Design:
Arthur De Borman
Director of Photography:
Lachlan Milne
Puppeteer:
Jonny & Will
National Marketing Manager:
Kristin Bengtsson
National External Communications:
Peter Moore
Media Manager:
Peter Moore
Edit House:
The Editors
Senior Producer:
Daniel Fry
Editor:
Ryan Boucher
VFX:
Finch Post
VFX Producer:
Hazel Gibson
Head of VFX:
Andy Timms
On-set VFX Supervisor:
Quade Biddle
VFX Artist:
Jonte Wendt
Grade:
Tristan La Fontaine
Sound House:
Song Zu
Sound Designer:
Abby Sie
Music Composition:
Ramesh Sathiah
Executive Producer:
Katrina Aquilia
Music Licensing:
Level Two
Track:
'Boyfriend' by Confidence Man

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.