Following its "Metod Kitchen" ad, Ikea U.K. has premiered the third installment of its "Wonderful Everyday" campaign from Mother London. This one, titled "Bed," takes the "sleeping on a cloud" expression as far at goes with help of MJZ director Juan Cabral and VFX from MPC. The beautiful film shows a sleepy woman falling through the sky, trying bed after bed on her way down. English actress Prunella Scales' voice narrates the scene, reading a passage from Shakespeare's "The Tempest." The ad will be running on television in U.K. and Ireland as of July 13.
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