IKEA's Ethereal New Spot Shows a Woman Falling through the Sky

Juan Cabral Directs This Spot out of Mother London

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Following its "Metod Kitchen" ad, Ikea U.K. has premiered the third installment of its "Wonderful Everyday" campaign from Mother London. This one, titled "Bed," takes the "sleeping on a cloud" expression as far at goes with help of MJZ director Juan Cabral and VFX from MPC. The beautiful film shows a sleepy woman falling through the sky, trying bed after bed on her way down. English actress Prunella Scales' voice narrates the scene, reading a passage from Shakespeare's "The Tempest." The ad will be running on television in U.K. and Ireland as of July 13.

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About

Credits
Date
Jul 10, 2014
Agency:
Mother London
Client:
Ikea
Director:
Juan Cabral
Production Company:
MJZ
VFX:
MPC
VFx Producer:
Julie Evans
Shoot Supervisor:
Jim Radford
2D Creative Director:
Bill McNamara
Colourist:
Jean-Clement Soret
Edit:
Work
Editor:
Neil Smith
Category
Genre
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