Ikea 'Sponsors' First Wireless Bungee Jump -- With the Help of Magnets

Stunt by Ikea Belgium Suspends Our Disbelief

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Would it really be possible to do a bungee jump without wires? In this spot from DDB Brussels, Ikea Belgium almost has us believing it could happen, with the help of magnets.

However, the cleverly-done three minute "mockumentary," in which we follow the story of a "wireless" bungee jumper who relies on magnetic force to prevent him from crashing to the ground, is actually an ad. Keep watching to find out what for.

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Jun 29, 2015
DDB Brussels
Ikea (Belgium)
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