Ikea: Berora

A new product.

Published on

Editor's Pick

To launch IKEA's iPad catalog in Norway, agency SMFB had to circumvent the freezing weather, which generally leads to gloved fingers that can't swipe at an iPad. The solution was a very IKEA-esque new product, Berora, a simple sewing kit that let you stitch a conductive thread onto the index finger of your gloves, letting you swipe away as much as you wanted without the threat of your fingers falling off in the cold. Bonus: Forget about those expensive "iPhone gloves."

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About

Credits
Date
Mar 05, 2012
Agency:
SMFB
Client:
Ikea
Creative:
Hans Magne Ekre
Creative:
Alexander Gjersoe
Designer:
Niklas Hellborg
Category
Latest Creativity News on Ad Age

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