Best of 2014 #5 TV/Film: Ikea's Latest High Tech Catalog Idea Is...a Book

In Singapore, Tongue-in-Cheek Film Promotes 2015 Catalog

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Editor's Pick

Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social. See all the Best of 2014 so far here.

At #6 in TV/Film, BBH Asia/Pacific was behind this witty ad that takes the piss out of blusteryhigh-tech advertising to promote something consumers look forward to with great anticipation each year -- the Ikea annual catalog.

Original Post:

Ikea is known for its exciting and experimental interactive work...but this time, it wants you to experience the power of a book. That's a real book, with pages and everything. This tongue-in-cheek film from Ikea Singapore and agency BBH Singapore attempts to launch the retailer's 2015 Catalog in the manner usually reserved for much-anticipated tech devices. Our tech guru talks us throught the book's "eternal battery life," "original touch interface," pages that load with "zero lag." The video sits on an animated microsite that Ikea is launching along with a newspaper, outdoor, radio and cinema campaign.

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Sep 03, 2014
BBH Asia Pacific
Creative Director:
Tinus Strydom
Creative Director:
Maurice Wee
Scott McClelland
Art Director:
Germaine Chen
Head of Planning:
James Sowden
Business Director:
Jun Shea
Project Director:
Lesley Chelvan
Social Strategist:
Josie Khng
TV Producer:
Daphne Ng
Print Producer:
Brell Chen
Print Producer:
Lesley Chelvan
Digital Producer:
Phil Dabrowski
Carlos Canal
Production Company:
Freeflow Productions Pte Ltd
Eric Seow
Nemesis Pictures
Photography Producer:
Jasmine H
Microsite Developers:
Construct Digital
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