Ikea: Bright Shiny Colors

It's gonna be a hell of a shopping trip.

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Opening up a new IKEA catalog isn't just going be a humdrum old look at pretty furniture and throw rugs any more. If this new video from Mother London for the Swedish retailer is to be believed, it's going to be a rollicking, surreal ride where big foam lips sing and cabinets flash a rainbow of colors.

Directed by Blink's David Wilson, the colorful, retro video launches the retailer's 2013 catalog, which, as we've already reported, was given a "vitamin pill" by agency McCann Erickson,with the addition of a digital layer onto the pages of the catalog via a smartphone app that unlocked extra content.

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Sep 10, 2012
Mother London
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