Ikea is celebrating a decade since it opened in Romania this year, and to mark the occasion, it has kitted out a house in an outdoor museum that showcases Romanian village traditions.
For two months this summer, the 19th-century house in the "Dimitrie Gusti" National Village Museum in Bucharest will be open to the public in a temporary exhibition titled "Traditions into the Future." The idea is to blend traditional Romanian design and furnishings with Ikea's more modern, Scandinavian look, showing how house decor is evolving in the country.
The campaign is by PR agency MSL Group The Practice in Bucharest, with the interior design created by an interior design team from the Ikea Store in Bucharest together with the Village Museum team.
The museum is one of the largest and oldest outdoor museums in Europe, with a 14-hectare area and 380 monuments, and Ikea approached it in order to mark its 10-year anniversary.