Ikea Becomes Part of a Museum in Bucharest

Brand Brings Swedish Design and Romanian Tradition Together in Unusual Exhibit

Published on

Editor's Pick

Ikea is celebrating a decade since it opened in Romania this year, and to mark the occasion, it has kitted out a house in an outdoor museum that showcases Romanian village traditions.

For two months this summer, the 19th-century house in the "Dimitrie Gusti" National Village Museum in Bucharest will be open to the public in a temporary exhibition titled "Traditions into the Future." The idea is to blend traditional Romanian design and furnishings with Ikea's more modern, Scandinavian look, showing how house decor is evolving in the country.

The campaign is by PR agency MSL Group The Practice in Bucharest, with the interior design created by an interior design team from the Ikea Store in Bucharest together with the Village Museum team.

The museum is one of the largest and oldest outdoor museums in Europe, with a 14-hectare area and 380 monuments, and Ikea approached it in order to mark its 10-year anniversary.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 25, 2017
MSL Group The Practice Bucharest
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age