Ikea: Cardboard Camera

Take some IKEA-style pictures.

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Editor's Pick

Last week, IKEA debuted 'Uppleva,' a brilliant TV/furniture all-in-one that marked its first major foray into electronics. Now... the brand seems to be continuing that, albeit with a decidedly DIY feel, with this cardboard camera it gave away at a press event during a design expo in Milan. It is made out of cardboard, uses two double-A batteries and can take 40 pictures. It also has a flash option and a USB stick coming out of the side. Not sure why anybody would want a camera that would essentially die and start flaking in some light fog, but it's a cool product anyway. The product will soon be sold in IKEA stores and online.

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About

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Date
Apr 25, 2012
Client:
Ikea
Category
Latest Creativity News on Ad Age

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