Creativity

Ikea: Crossword

Customers can think about a lot more than furniture with this new Ikea print ad.

Published on Sep 22, 2009

Editor's Pick

Ikea encourages customers to get interactive with its print ads, showcasing its CD shelving as a music-themed crossword, placed next to newspapers' puzzle section.

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About

Credits

Date
Sep 22, 2009
Agency:
Marketforce Perth
Client:
Ikea
Executive Creative Director:
Andrew Tinning
Copywriter:
Guy Hamilton Howlett
Art Director:
Julia Elton-Bott
Photographer:
Simon Westlake
Retoucher:
Madeleine de Pierres

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