Ikea: Dream Kitchens for Everyone

After inviting us into the closet after showing an initial round of Dream Kitchens Forsman & Bodenfors has updated one of the most heavily awarded interactive franchises, again with production companies Camp David and Kokokaka.

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After inviting us into the closet after showing an initial round of Dream Kitchens Forsman & Bodenfors has updated one of the most heavily awarded interactive franchises, again with production companies Camp David and Kokokaka.

From the opening montage of colorful flying utensils, with copy boasting that "this site contains great music"--in the vein of spaghetti western/Italian strums--the site offers a first-person view of IKEA furnishings. The scene quickly fades into a still shot of life in the kitchen, where visitors can fast-forward, move slowly backwards and do 360 turns by simple swerves of the mouse. Navigate from the home life, peer into some lush fields, and with a simple click, scan a kaleidoscopic run-through of well-priced IKEA kitchenware (prices included) that flies at you at your own pace.

Web director Mathias Appelblad breaks down the campaign in Behind the Work.

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About

Credits
Date
Oct 11, 2007
Client:
Ikea
Agency:
Forsman & Bodenfors Stockholm
Art Director:
Karin Frisell
Art Director:
Anders Eklind
Copywriter:
Fredrik Jansson
Copywriter:
Anders Hegerfors
Web Director:
Mathias Appelblad
Designer:
Christoffer Persson
Designer:
Victor Larsson
Agency Producer:
Charlotte Most
Agency Producer:
Magnus Kennhed
Agency Producer:
Ã'…sa Jansson
Website Producer:
Eva RÃ'Â¥berg
Production Company:
Camp David
Production Company:
Kokokaka
Director:
Anders Hallberg
Producer:
Johan Persson
Producer:
Peter Kydd
Post Production:
Syndicate
Photographer:
Martin Ahlgren
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