Creativity

Ikea: Dream Kitchens

Using a version of the "bullet-time" technique made famous by the "Matrix" films, Ikea's first-ever online spot places you right in the 3D center of six different dream kitchens. With everything frozen mid-

Published on Oct 03, 2005

Editor's Pick

Using a version of the "bullet-time" technique made famous by the "Matrix" films, Ikea's first-ever online spot places you right in the 3D center of six different dream kitchens. With everything frozen mid-action, viewers are free to scroll through a 360-degree view of each room, clicking on individual furniture for more information as you go 'round and 'round.

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About

Credits

Date
Oct 03, 2005
Agency:
Forsman & Bodenfors Stockholm
Production Company:
Locomotion
Post Production:
Sto.pp
Director:
Fredrik Callingard
Creative Director:
Filip Nilsson
Client:
Ikea

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