Creativity

Ikea: Facebook Showroom

Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea's new store in Malmo, Sweden.

Published on Nov 17, 2009

Editor's Pick

Forsman & Bodenfors came up with another innovative digital campaign for Ikea by turning one of Facebook's basic functions into a promotional tool, to promote the opening of the brand's Malmo outpost, its most modern store to date. Armed with little media budget, the agency came up with an unconventional Facebook campaign that started with a profile of the store's manager, Gordon Gustavsson. Gustavsson uploaded pictures of the store's showrooms to his photo album and any "friends" who tagged the products with their names then won those items.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 17, 2009
Agency:
Forsman & Bodenfors Gothenburg
Art Director:
Adam Ulvegarde
Client:
Ikea
Copywriter:
Robert Lund

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.