IKEA: Facebook Showroom

Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea's new store in Malmo, Sweden.

Forsman & Bodenfors came up with another innovative digital campaign for Ikea by turning one of Facebook's basic functions into a promotional tool, to promote the opening of the brand's Malmo outpost, its most modern store to date. Armed with little media budget, the agency came up with an unconventional Facebook campaign that started with a profile of the store's manager, Gordon Gustavsson. Gustavsson uploaded pictures of the store's showrooms to his photo album and any "friends" who tagged the products with their names then won those items.

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Average user rating:: 3.90
Number of user ratings:: 5

Rated 4.00 Really cool. Too bad Facebook is banning this kind of promotion :(

crash7800, November 17th, 2009 06:35:02 pm

Rated 4.00

meireles, November 18th, 2009 10:42:38 am

Rated 5.00 cool

gingerdrops, November 23rd, 2009 10:40:14 am

Rated 5.00 crash7800, what do you mean by "facebook is banning this kind of promotion"? pls, send me a link to read about it

gingerdrops, November 23rd, 2009 10:41:39 am

Gingerdrops - see these for some examples: http://www.facebook.com/promotions_guidelines.php (Scroll to the bottom to the bullet points to read in real language, not legalese) http://whyfacebook.com/2009/11/09/thinking-of-running-a-contest-on-facebook-think-again/ http://bloggeruniversity.momcentral.com/2009/11/blogger-beware-facebooks-new-guidelines-for-running-promotions-on-your-fan-page-and-blog.html

SimonAsh, November 23rd, 2009 01:20:36 pm

Giving away things for free and getting a great response. Wow! Why doesn't everyone think of that? This 'idea' could have been done through any channel, any medium and the items would have been snapped up and there would have been requests for more. Great clip with great music makes a nothing execution into something people are probably going to refer to as a Facebook/digital success.

biggelogow, November 24th, 2009 07:37:20 pm