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IKEA: Flat-pack Landmarks

Artist and architect John Hobbs built sculptures of New York City landmarksâ€"the Brooklyn Bridge,

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Artist and architect John Hobbs built sculptures of New York City landmarksâ€"the Brooklyn Bridge, Brooklyn water towers, and the Empire State Building with Manhattan skylineâ€"out of more than 1,000 IKEA flat-pack boxes to promote the opening of the first IKEA store in the city. The sculptures, some more than 96 feet long and 21 feet tall, were then featured in television, print and out-of-home ads and will be on display at the new store in Brooklyn, which opens June 18.

The effort also includes “pop-up rooms” in outdoor public venues across the city. The four 20-foot by 20-foot exhibits are comprised of living room-sized cardboard boxes that house rooms furnished with IKEA stuff.
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About

Credits
Date
Jun 12, 2008
Client:
IKEA
Agency:
Deutsch New York
Chief Creative Officer:
Peter Nicholson
Group Creative Director:
Nathan Hunt
Copywriter:
Jason Ashlock
Art Director:
Anthony Alvarez
Production Company:
Humble
Director:
John Hobbs
Executive Producer:
Eric Berkowitz
Editor:
Sam Stephens
Editor:
Nick Regalbuto
Music:
Danny Weinkauf
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