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Cosplay Killing Your Closets? Ikea Has a Solution.

Retailer Alleviates Storage Woes of Singaporean Costume Fanatic

Editor's Pick
Ikea has touted its storage solutions in a variety of ways, like this recent effort that tripled the space of a typical billboard. This new film created for the retailer's Singapore outlet takes a different turn and taps a cosplayer with too many costumes to store to illustrate the space-saving benefits of Ikea's Pax wardobe and other offerings.
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About

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Date
Mar 07, 2014
Client:
IKEA
Category
Latest Creativity News on Ad Age

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