Creativity

Ikea: Garderob

Project Wardrobe.

Published on Nov 29, 2010

Editor's Pick

Ikea's not known for its fashion, but Forsman and Bodenfors changed all that with Garderob (Swedish for "wardrobe"), a recent online promotion and live event that brought together nearly 400 indie designers in competition, to promote the furniture retailer's annual wardrobe event.

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About

Credits

Date
Nov 29, 2010
Agency:
Forsman & Bodenfors Stockholm
Art Director:
Janna Norberg
Client:
Ikea
Copywriter:
Filip Nilsson
Copywriter:
Ida Backman
Web Designer:
Anton Robsarve
Web Director:
Stefan Thompson
Web Producer:
Eva Raberg
Event/Media:
MEC
PR:
IBEYO
Digital Production:
Thompson Interactive

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