Ikea Germany: Dog Parking Lots

A canine chill-out zone.

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Editor's Pick

When it comes to trying to make the shopping experience easier, IKEA is the go-to retailer. In addition to its longtime kids' creche/play areas, last year it launched "Manland", a holding pen for bored men - and now it's even offering shoppers a place to park their pooch. According to Lost At E Minor, Ikea Germany has launched "dog parking lots" where pets can chill out on astro-turf beds with a cool, er, water bowl. No video games (yet) but we could see how this idea could evolve. What's next, a spa for women?

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About

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Date
Aug 02, 2012
Client:
Ikea Germany
Category
Latest Creativity News on Ad Age

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