Creativity

Ikea Triples the Space on a Standard Billboard With Innovative Outdoor Idea

Clever Use of Color and LIght Demonstrates Retailer's Space-Saving Ethos

Published on Feb 26, 2014

Editor's Pick

Ikea's known for its space-saving solutions when it comes to both furniture--and advertising. For example, previously, the retailer created "The World's Smallest Ikea Store," and within the space of a single10.5 cm x 8.8 cm banner ad, advertised 2,800 of its products. Now in Germany with the help of agency Thjnk Hamburg, Ikea has made an economical use of billboard real estate in this RGB ad, which makes inventive use of color and light to turn 9 square meters of outdoor space into three times that amount.

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About

Credits

Date
Feb 26, 2014
Agency:
Thjnk Hamburg
Client:
Ikea Germany
Executive Creative Director:
Armin Jochum
Executive Creative Director:
Bettina Olf
Creative Director:
Georg Baur
Creative Director:
Torben Otten
Art Director:
David Lasar
Art Director:
Nicolas Schmidt-Fitzner
Production Company:
I Made This
Director:
Dominic Repenning

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