Ikea Furnishings Twerk, Twirl and Boogie in This Fun, Clever Video From Malaysia

Film Promoting Store Opening Also Uses Ikea Product Names as Lyrics

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Editor's Pick

Twerking lamps, moonwalking slippers and chest-bumping pillows; Ikea is known for its great advertising, but we think this video promoting a new store opening in Cheras, Malaysia, could be one of the best things it's ever done.

Created by BBH Asia Pacific, it's a music video featuring the unforgettable line "Get Cher-ass to Cheras" as well as all manner of dancing furnishings, and the lyrics cleverly use Ikea's Swedish product names. (For example: "You people wanna DANSA. You're NORDLI only ones" or "Shake your "ARSTID" ) It's colorful, fun, and catchy -- trust us, you'll be singing "Get Cher-ass to Cheras" all day, even if you don't live in Malaysia.

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Nov 04, 2015
BBH Singapore
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