Ikea Furnishings Twerk, Twirl and Boogie in This Fun, Clever Video From Malaysia

Film Promoting Store Opening Also Uses Ikea Product Names as Lyrics

By Alexandra Jardine. Published on Nov 04, 2015

Editor's Pick

Twerking lamps, moonwalking slippers and chest-bumping pillows; Ikea is known for its great advertising, but we think this video promoting a new store opening in Cheras, Malaysia, could be one of the best things it's ever done.

Created by BBH Asia Pacific, it's a music video featuring the unforgettable line "Get Cher-ass to Cheras" as well as all manner of dancing furnishings, and the lyrics cleverly use Ikea's Swedish product names. (For example: "You people wanna DANSA. You're NORDLI only ones" or "Shake your "ARSTID" ) It's colorful, fun, and catchy -- trust us, you'll be singing "Get Cher-ass to Cheras" all day, even if you don't live in Malaysia.

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Nov 04, 2015
BBH Singapore

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