Creativity

Ikea: Happy Inside Contest

Sniff the cat out, win a dresser.

Published on Oct 07, 2010

Editor's Pick

Mother London's "Happy Inside"campaign for Ikea, featuring one hundred cats let loose in the retailer's U.K. Wembley store, continues with this online contest asking visitors to guess what furniture the kitties took a liking to. Players pick a piece they'd like to win, and then, if they can identify the felines who had similar taste, they're eligible to take that piece home for themselves.

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About

Credits

Date
Oct 07, 2010
Agency:
Mother London
Art Director:
Mother London
Client:
Ikea
Copywriter:
Mother London
Interactive Producer:
Mother London
Production Company:
Stink Studios
Director:
Adam Berg
Executive Producer:
Josh Tenser
Producer:
Linda Essen-Moller
Developer:
Ian McGregor
Art Director:
Josh Smith
Music Company:
FIQTION
Music:
Carl Haley

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