Creativity

Ikea: Happy Inside

Cats know where to find happy.

Published on Sep 09, 2010

Editor's Pick

Mother London let loose one hundred cats into IKEA's store in its U.K. Wembley store for its new integrated campaign for the retailer, "Happy Inside." The effort includes this spot showing cats getting cozy with IKEA goods, as well as a soon to launch Facebook contest, created out of Cake, in which visitors will have to guess which furniture attracted the most kitties, in order to win those pieces.

According to Mother CD Feh Tarty, the idea behind the campaign was that cats tend to live their lives as they wish, in pursuit of their own comfort and happiness, so what better vehicle to show which furniture makes you "happy inside."

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About

Credits

Date
Sep 09, 2010
Agency:
Mother London
Art Director:
Mother London
Client:
Ikea
Copywriter:
Mother London
Planner:
Mother London
Agency Producer:
Mother London
Director:
Adam Berg
Production Company:
Stink Studios
Producer:
Ben Croker
Editor:
Paul Hardcastle, Trim
Post Production:
Absolute
Audio Post Production:
Factor
Sound Design:
Anthony Moore
Director of Photography:
Richard Stewart
Media Agency:
Vizeum
Media Buyer:
Vizeum

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