Creativity

Ikea: Interactive Holiday Catalog

Shop interactively for the holidays.

Published on Nov 12, 2012

Editor's Pick

IKEA USA has launched an interactive version of its holiday catalog, Celebrate Brilliantly, incorporating video clips and giving users the ability to link to and recommend items on social media like Facebook and Pinterest. Developed by The Brownstein Group, and being promoted via emails and a banner camapign, the catalog also allows people to change the furniture and accessories in a photograph. It will allow IKEA to better monitor viewings of its products.

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About

Credits

Date
Nov 12, 2012
Catalog developer:
Brownstein Group
Client:
Ikea

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