BBDO Russia and B-Reel created an interactive website for IKEA, showcasing the retailer's kitchens from the point of view of different characters. The site allows visitors to see functional features from different perspectives: for example with the eyes of a grandma, a three-year-old, a dog and even the fish in the fish tank.
Visitors can choose from a number of different scenarios, such as a birthday, a date and just hanging out with friends at home, and click on whichever character they wanted to 'be' to see things from their point of view. Apparently, being the dog asleep on the floor was one of the most popular choices; over 87,000 people selected this option.
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