Creativity

Ikea: Kitchen View

Be a dog, or a fish, in an IKEA Kitchen.

Published on Jun 13, 2012

Editor's Pick

BBDO Russia and B-Reel created an interactive website for IKEA, showcasing the retailer's kitchens from the point of view of different characters. The site allows visitors to see functional features from different perspectives: for example with the eyes of a grandma, a three-year-old, a dog and even the fish in the fish tank.

Visitors can choose from a number of different scenarios, such as a birthday, a date and just hanging out with friends at home, and click on whichever character they wanted to 'be' to see things from their point of view. Apparently, being the dog asleep on the floor was one of the most popular choices; over 87,000 people selected this option.

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About

Credits

Date
Jun 13, 2012
Agency:
BBDO Russia
Client:
Ikea
Production Company:
B-Reel
Creative Director:
Roman Firainer
Creative Director:
Yaroslav Orlov
Digital Creative Director:
Kolya Fabrika
Author:
Yaroslav Orlov
AD:
Roman Firainer
Designer:
Maksim Demkin
Multimedia Designer:
ActionFilm

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