Ikea: Kom In I Garderoben

Agency Forsman & Bodenfors has followed up its award-winning "Dream Kitchens For Everyone" website (which won a Gold Cyber Lion at Cannes, among others) with a new Swedish-language site that invites visitors to "kom in

Published on

Editor's Pick
Agency Forsman & Bodenfors has followed up its award-winning "Dream Kitchens For Everyone" website (which won a Gold Cyber Lion at Cannes, among others) with a new Swedish-language site that invites visitors to "kom in i garderoben" (literally, "come into the closet") by exploring one of five uniquely furnished floors, each featuring a rather spacious closet area filled from floor to ceiling with Ikea products and accessories. "Much like kitchens, closets are home spaces that generally aren't connected to aesthetics," says web director Mathias Appelblad. "We wanted to change that and make people treat closets like any other part of their home by showing the wide range of possibilities and styles Ikea can offer." In place of the 360° interface and frozen "bullet time" scenes of "Dream Kitchens," "Kom In I Garderoben" leverages seamlessly integrated video to show each closet's owner in action as they put various Ikea items—complete with product descriptions and pricing info—to good use.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 23, 2006
Art Director:
Anders Eklind
Art Director:
Karin Frisell
Copywriter:
Anders Hegerfors
Web Director:
Mathias Appelblad
Designer:
Anna Kask
Designer:
Lars Janson
Designer:
Viktor Larson
Agency Producer:
Magnus Kennhed
Director:
Anders Hallberg
Producer:
Sefan Falk
Producer:
Joi Persson
Director of Photography:
Jo Eken Torp
Music:
Magnus Frykberg
Photographer:
Lennart Sj
Client:
Ikea
Agency:
Forsman & Bodenfors Stockholm
Production Company:
Camp David
Production Company:
Kokokaka
Post Production:
Sto.pp
Post Production:
Nostromo
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age