Creativity

First You're Sad, Then You're Just Crazy In Ikea's Surprising Ad About a Discarded Lamp

This surprisingly poignant ad, which snatched the Cannes Grand Prix from the teeth of Honda

Published on Apr 03, 2006

Editor's Pick

Together, agency Crispin Porter + Bogusky and director Spike Jonze manage to make us feel sorry for a discarded lamp until we are called "crazy" by a curt Swedish spokesman. This surprisingly poignant ad snatched the Cannes Grand Prix from the teeth of Honda.

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Credits

Date
Apr 03, 2006
Agency:
Crispin Porter + Bogusky
Creative Director:
Alex Bogusky
Art Director:
Mark Taylor
Art Director:
Steve Mapp
Copywriter:
Ari Merkin
Director of Photography:
Rodrigo Prieto
Associate Creative Director:
Paul Keister
Agency Producer:
Rupert Samuel
Director:
Spike Jonze
Editor:
Eric Zumbrunnen
Production Company:
Morton Jankel Zander
Editorial Company:
Spot Welders
Client:
Ikea

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