Creativity

Ikea: Make Room in Your Life

Clutter, clutter everywhere.

Published on Jan 17, 2013

Editor's Pick

The immense clutter that crowds your life is beautifully shown in this lovely spot by Mother London for IKEA, directed by Stink's Adam Berg. The ad is part of a new campaign, called "Make Room for Your Life," which promotes the Swedish retail's storage solutions to show that mess affects more than just the way you live, and extends out to your relationships. The ad features a cover of the Bee Gees track "Living Together" by An Escape Plan.

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Credits

Date
Jan 17, 2013
Agency:
Mother London
Client:
Ikea
Director:
Adam Berg
Production Company:
Stink
Producer:
Ben Croker
Editor:
Paul Hardcastle
Post Visual Effects:
MPC-LA
Visual Effects Producer:
Marianna Bruynseels
Visual Effects Supervisor:
Franck Lambertz
Visual Effects Supervisor:
Ludo Fealy
Grade:
Mark Gethin
Audio/Sound Design:
750mph
Director of Photography:
Mattias Montero

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